AI has long been enabling innovation, with both big and small impacts. From AI-generated music, to enhancing the remote fan experience at the U.S. Open, to managing coronavirus patients in hospitals, it seems like the future is limitless. But, in the last few months, organizations from all sectors have been met with the realities of both Covid-19 and increasing anxiety over social justice issues, which has led to a reckoning within companies about the areas where more innovation and better processes are required. In the AI industry, specifically, organizations need to embrace their role in ensuring a fairer and less-biased world.